Apply your face an exfoliating facial soap for you to get away the dead skin cells and the dirt build up. After doing so, you may get the new and soft skin. Having fresh skin is a great canvas for a certain look you want to carry.
Concealer will be your best friend to cover wrinkles or dark circle in your eyes. You can brighten your face easily with concealer. Wearing concealer, the shade will help you look younger.
You may change the shade of your lipstick, you can try dark bold lip colors or if you are used to dark colors then try the lighter one to tone down your look, lighty tinted lip balm can do.